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Virgin Atlantic Airways


ABOUT VIRGIN

Virgin, a leading branded venture capital organisation, is one of the world's most recognised and respected brands. Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow very successful businesses in sectors ranging from mobile telephony, to transportation, travel, financial services, leisure, music, holidays, publishing and retailing.

Virgin has created more than 200 branded companies worldwide, employing approximately 50,000 people, in 29 countries. Revenues around the world in 2006 exceeded £10 billion (approx. US$20 billion).

We believe in making a difference. In our customers' eyes, Virgin stands for value for money, quality, innovation, fun and a sense of competitive challenge. We deliver a quality service by empowering our employees and we facilitate and monitor customer feedback to continually improve the customer's experience through innovation.

Value for Money

Simple, honest & transparent pricing – not necessarily the cheapest on the market.
e.g. Virgin Blue Australia – low cost airlines with transparent pricing.


Good quality


High standards, attention to detail, being honest and delivering on promises.
e.g. Virgin Atlantic Upper Class Suite – limousine service, lounge, large flat bed on board, freedom menu etc.

Innovation

Challenging convention with big and little product / service ideas; innovative, modern and stylish design.
e.g. Virgin Trains new pendolino – fast tilting train with shop, radio, digital seat reservations & new sleek design.

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